Elon Musk’s decision to actively participate in the Trump administration through the “Doge” department is severely damaging Tesla’s brand, according to marketing professor Scott Galloway. On the Pivot podcast, Galloway asserted that Musk has alienated Tesla’s natural customer base by aligning with a political group largely uninterested in electric vehicles.
Galloway points to alarming statistics: Tesla’s brand reputation has fallen from 8th to 95th, a clear sign of significant public disapproval. The financial impact is also evident, with Tesla reporting a 71% profit drop. Furthermore, sales in key European markets have plummeted, suggesting that Musk’s political meddling, especially on X, is driving away international consumers. This comes as Musk indicates he will lessen his role in “Doge,” suggesting his work in government financial reform is nearing completion.